Corporate & Brand

Every business has a story worth telling. Editorial photography looks at the craft, the process and the people who make it happen. Strong images feel observed and not staged.

Masschneiderei Schwazer

Masschneiderei Schwazer was a second-generation, traditional Austrian tailor specialising in bespoke regional dress and suits. Karl commissioned this body of work in 2013 to refresh and modernise the company’s website, building a new image library that reflects the heritage of the workshop and the craft that defines it.

The brief was open: produce a coherent set of imagery that could carry the website’s visual identity. The result is a body of work focussed on the materials, the tools and the hands – the elements that make the tailoring happen.