Simon Bailey, commercial photographer, reflected in the ground glass of a large format camera

I’m Simon Bailey, a commercial photographer based near Conwy in North Wales.

My background is in craft. I hold the Meisterfotograf qualification — the Austrian craft master designation for photography, earned through a direct-entry scheme that combined journeyman and master examinations into a single, more demanding assessment. It took two to three years of serious preparation and a practical examination that covered every dimension of the craft. The qualification marks the point at which a photographer is considered ready to run an independent practice.

Architecture is the centre of the work. Buildings, interiors, the way space is organised and light moves through it — these are the subjects I keep returning to. North Wales provides an unusually rich environment for it: award-winning contemporary civic buildings sitting alongside industrial heritage and landscape on a scale that doesn’t exist in most of the UK.

Alongside the architectural work, I photograph people and organisations — editorial portraiture, brand documentary, corporate photography for businesses that want imagery with purpose rather than imagery by the yard. Moving image is an increasingly central part of the studio’s work, with brand documentary and architectural film in active development.

Before concentrating on photography, I spent over a decade working in broadcast systems integration as a solutions architect, and before that as a systems administrator and distributed application programmer. That work built habits that transfer directly — listening carefully to a brief, thinking in systems, and delivering under pressure across complex, multi-stakeholder projects.

In 2018/19 I spent a year at the International Boatbuilding Training College in Lowestoft — a deliberate step back from the screen to work with my hands. I graduated with a City & Guilds Level 3 Diploma in Boatbuilding with distinction. A year learning to work wood and fibreglass, to understand how things are made and why they fail, turns out to be reasonable preparation for photographing the work of people who make things.

The studio is based in North Wales and works with clients across the region, Chester, the Wirral, and Manchester.